What is Video Analytics?
The Technology Powering Intelligent Video Surveillance
The Power of AI for Your Video
Video analytics is a technology that leverages existing video surveillance networks to derive searchable, actionable, and quantifiable intelligence from live or recorded video content. Driven by artificial intelligence and deep learning, video intelligence software detects and extracts objects in video, identifies each object based on trained Deep Neural Networks, and then classifies each object to enable intelligent video analysis, including search and filtering, alerting, and data aggregation and visualization.
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WHY USE VIDEO ANALYTICS?
Traditionally, video surveillance cameras have been used primarily by physical security and law enforcement teams to drive investigations and improve real-time response to situations. However, in recent years organizations have discovered that they can get much more value from their video surveillance networks by complementing them with video analytics systems. As a result, video analytics are now used not only by physical security and law enforcement professionals, but by a variety of operators, from Marketing to Operations, Facility Management, Customer Experience teams and more – across a diverse array of organizations and industries.
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WHY IS VIDEO ANALYSIS IMPORTANT?
Diverse organizations traditionally rely on video surveillance for security purposes. By maximizing these existing investments with video analytics, various business units can leverage video intelligence in new and impactful ways.
From accelerating post-event investigations and proactively responding to security incidents as they unfold, to deriving visitor demographic profiles, behavioral patterns and operational inefficiencies, such as crowds and queues that can be avoided with real-time intervention, video analytics provides the breadth of intelligence needed to bolster security, customer experiences, business operations and – ultimately – revenues.